The Sphere Of Influence – Mastering Lead Generation and Prospecting course

12 Weeks Webinar Training Master Course, Starting June 4, 2023

The Sphere Of Influence – Mastering Lead Generation and Prospecting course

What you’ll learn

1. Fundamentals of Lead Generation and Prospecting: Understand the process and importance of lead generation and prospecting in your industry, defining target markets, and developing effective strategies.
2. Building Your Sphere of Influence: Learn how to identify and expand your professional network, cultivate strong relationships, establish credibility, and leverage personal branding for maximum impact.
3. Content Marketing for Lead Generation: Gain skills in creating compelling content tailored to your target audience, developing effective lead magnets, optimizing landing pages, and implementing content distribution strategies.
4. Search Engine Optimization (SEO) for Lead Generation: Acquire advanced SEO techniques specific to your industry, including keyword research, optimization, and local SEO strategies for targeted lead generation.
5. Social Media Lead Generation and Prospecting: Learn how to effectively leverage social media platforms to reach and engage with prospects, develop impactful campaigns, utilize paid social media advertising, and measure ROI.
6. Pay-Per-Click (PPC) Advertising and Prospecting: Master the creation of highly targeted PPC campaigns, optimize ad copy and landing pages, implement remarketing and retargeting strategies, and analyze campaign performance.
7. Email Marketing and Automation for Prospecting: Develop skills in designing effective email marketing campaigns, building and segmenting prospect lists, implementing marketing automation workflows, and optimizing email campaigns.
8. Conversion Rate Optimization (CRO) for Lead Generation: Understand CRO principles and best practices to optimize website and landing page design, conduct usability testing, and implement CRO tools and techniques for improved lead quality.
9. Data Analytics and Insights for Lead Generation: Learn how to track and measure lead generation performance using analytics tools, analyze data for actionable insights, and use predictive analytics to identify high-potential leads.
10. Prospecting and Relationship-Building Strategies: Acquire advanced prospecting techniques tailored to your industry, develop personalized approaches, nurture prospects through relationship-building strategies, and leverage networking opportunities.
11. Lead Generation Campaign Planning and Execution: Gain skills in developing comprehensive lead generation and prospecting campaign plans, setting goals and metrics for success, executing and monitoring campaigns across multiple channels, and optimizing for continuous improvement.
12. Closing the Deal and Maximizing Conversions: Learn strategies for converting leads into customers, effective negotiation techniques, overcoming objections, and implementing customer retention strategies for long-term business growth.

COURSE CONTENT:

The Sphere of Influence: Mastering Lead Generation and Prospecting course is a comprehensive master’s level program designed specifically for real estate professionals, life insurance agents, salespeople, and marketing professionals. This course equips participants with advanced strategies and techniques to leverage their sphere of influence effectively, generate high-quality leads, and excel in their respective industries. By mastering lead generation and prospecting, participants will learn how to build valuable relationships, maximize conversions, and achieve exceptional business growth.

Course Duration: 12 weeks

Course Modules:

Module 1: Fundamentals of Lead Generation and Prospecting

• Understanding the lead generation and prospecting process
• Defining target markets and customer profiles
• Developing a comprehensive lead generation and prospecting strategy
• Analyzing market trends and identifying growth opportunities

Module 2: Building Your Sphere of Influence

• Identifying and expanding your professional network
• Cultivating strong relationships and referral networks
• Establishing credibility and thought leadership in your industry
• Leveraging personal branding and online presence for maximum impact

Module 3: Content Marketing for Lead Generation

• Creating compelling content tailored to your target audience
• Developing effective lead magnets and gated content
• Optimizing landing pages and conversion funnels
• Implementing content distribution and promotion strategies

Module 4: Search Engine Optimization (SEO) for Lead Generation

• Advanced SEO techniques for industry-specific lead generation
• Keyword research and optimization for target markets
• Local SEO strategies for targeted lead generation
• Tracking and analyzing SEO performance for continuous improvement

Module 5: Social Media Lead Generation and Prospecting

• Leveraging social media platforms to reach and engage with prospects
• Developing effective social media campaigns for lead generation
• Utilizing paid social media advertising to expand your reach
• Tracking and measuring social media ROI for lead generation

Module 6:Lead Scoring and Qualification

• Developing lead scoring models and criteria
• Implementing lead qualification processes
• Utilizing CRM systems for lead management
• Aligning sales and marketing for effective lead handoff

Module 7: Email Marketing and Automation for Prospecting

• Designing effective email marketing campaigns to reach prospects
• Building and segmenting prospect lists for personalized communication
• Implementing marketing automation workflows for streamlined prospecting
• A/B testing and optimizing email campaigns for increased conversions

Module 8: Conversion Rate Optimization (CRO) for Lead Generation

• Understanding CRO principles and best practices for lead generation
• Analyzing user behavior and conducting usability testing
• Optimizing website and landing page design for higher conversions
• Implementing CRO tools and techniques to improve lead quality

Module 9: Data Analytics and Insights for Lead Generation

• Tracking and measuring lead generation performance using analytics tools
• Analyzing data and deriving actionable insights for better targeting
• Using predictive analytics to identify high-potential leads
• Implementing data-driven decision making for continuous improvement

Module 10: Prospecting and Relationship-Building Strategies

• Advanced prospecting techniques tailored to real estate, life insurance, sales, and marketing industries
• Developing personalized prospecting approaches and messaging
• Nurturing prospects through effective relationship-building strategies
• Leveraging networking events and industry associations for prospecting

Module 11: Lead Generation Campaign Planning and Execution

• Developing comprehensive lead generation and prospecting campaign plans
• Setting goals, KPIs, and metrics for success
• Executing and monitoring campaigns across multiple channels
• Iterative optimization and continuous improvement strategies

Module 12: Closing the Deal and Maximizing Conversions

• Strategies for converting leads into customers within your industry
• Effective negotiation techniques for real estate, life insurance, sales, and marketing professionals
• Overcoming objections and addressing customer concerns
• Customer retention strategies for long-term business growth

Course Delivery:

• Live webinars and interactive virtual classes with industry experts
• On-demand video lectures and tutorials
• Real-world case studies and examples specific to real estate, life insurance, sales, and marketing
• Practical assignments and exercises to apply knowledge
• Online discussion forums for peer collaboration and networking opportunities

By the end of the Sphere of Influence: Mastering Lead Generation and Prospecting course for real estate professionals, life insurance agents, salespeople, and marketing professionals will have advanced skills and strategies to generate high-quality leads and excel in their respective industries. They will be equipped to leverage their sphere of influence effectively, build strong relationships, and drive exceptional business growth through successful lead generation and prospecting techniques.